By Lams Coffee
This project developed a brand identity for a local coffee shop in Macau, encompassing logo design, packaging and menu layout. Beginning with a visual system that reflects the café’s character and local context, we crafted a distinctive logo, cohesive packaging for takeaway and retail products, and a clear, appetizing menu that enhances the on‑site customer experience.
Industry
Food & Beverage
Postion
Branding | Package Design | Graphic Design
Client
Logo Design
The mark expresses a craft spirit forged by woodwork and the passage of time, symbolising the two owners’ passion for coffee and their commitment to continual refinement. The tree rings represent accumulated time and the sedimentation of experience, while also referencing the meaning of the surname “Lam” and the tactile quality of natural materials. A coffee bean set at the center of the rings underscores the brand’s core: coffee at heart, with people and handcraft at its soul. The logo uses clean, warm lines and organic tones to balance aesthetics and recognisability, suitable for signage, packaging and menus. Visually, the extended system abstracts cross‑sections of rings and wood grain into textured motifs, paired with hand‑written or soft typefaces to emphasise approachability and artisanal character. The brand voice—“brewing a great cup through time and handcraft”—conveys the young owners’ friendly yet focused presence, allowing customers to taste the care and warmth behind every cup.
