"The Spring and Autumn Sacrifices" are regarded as precious annual moments for connecting with family. However, love and longing, filial piety, and acts of kindness should naturally be expressed every day, not limited to specific dates. Through varied promotional content, we aim to challenge Hong Kongers' existing perceptions of ancestral worship and redefine it as an everyday, family-oriented activity that strengthens family bonds and conveys the values of filial piety and benevolence.