The Environmental Campaign Committee (ECC) has been dedicated to raising public awareness of environmental issues since 1990, encouraging individuals to actively contribute to creating a better environment.

As appointed by the client, I assisted in designing a social media strategy that encompassed content development, creative direction, advertising strategy, and execution for the campaign's social media channels. Building on a history of various mascots representing different environmental campaigns, I integrated the public figure “Big Waster” into the narrative and content creation. The main goal was to promote messages that inspire the public to adopt sustainable environmental practices.