KFC, a global leader in quick-service fried chicken, is known for its iconic recipes and bold brand personality. I am responsible for planning and producing Instagram posts for KFC, including both still images and animated GIFs, managing the process from concept to publication. My duties include coordinating with the brand team to define themes and visual direction, designing brand-aligned visuals and motion elements, and developing posting schedules and engagement strategies. I also analyze performance data to refine content and optimize reach and engagement, ensuring each post resonates with the target audience in terms of visuals, pacing, and messaging. Additionally, I ensure all materials comply with KFC brand guidelines and platform specifications to strengthen brand recognition and follower loyalty.