Open噏

In a fast-paced and stressful city like ours, many individuals, especially teenagers, facing the pressures of exams, personal growth, and romantic relationships, can find themselves struggling. Open Up serves as an online platform that offers guidance and support to these young people in need.

The thoughtfully designed “Open Up Family” mascots depict scenarios relatable to the daily lives of young individuals, creating a sense of connection with their challenges and fostering empathy within the community to encourage support. By utilizing memes, upbeat topics, and uplifting quotes, we effectively convey our message to youths experiencing sorrow.

Industry

NGO

Year

Client

The Boys' and Girls' Clubs Association of Hong Kong

The Boys' and Girls' Clubs Association of Hong Kong