This project promoted Tao Ti Premium Tangerine Peel Tea with a digital marketing campaign titled 「日日都有橘Moment」. The campaign included social media marketing and interactive prize‑draw activities. Using relatable everyday annoyances as entry points, we created a series of small illustrated posts designed to resonate with audiences and evoke shared experiences. The campaign’s core objectives were to increase engagement with a broader audience, precisely target potential customers, and improve marketing return on investment. By combining targeted content, playful illustrations, and gamified interaction, the initiative aimed to boost brand awareness, drive conversions, and foster long‑term consumer affinity for the tea.