The Fashion Union

Workwear traces its roots to the 18th century, when miners and farmers required durable, comfortable garments for long hours in harsh conditions. Functionality has always been its defining feature, driving continual innovation in materials and design to meet the demands of different eras and occupations. In this 30‑second film, we journey from those practical origins to the present day, showcasing iconic workwear silhouettes and revealing how their utilitarian logic and aesthetic continue to inspire contemporary fashion.

Industry

Fashion / Apparel

Role

Art Direction | Graphic Design

Client

Hong Kong Design Institute (HKDI) | Cultural and Creative Industries Development Agency